Buying & Selling Community

Veteran Agents Get Creative to Bring Attention to Indianapolis Listing

Real estate doesn’t exactly have an “off” season, but it can be more challenging to attract buyers in the middle of winter. However, when veteran real estate agents Louise Bergmann and Nancy Mutchmore want to get their listings on a property noticed, they really know how to pull out all the stops! 

For evidence, you only have to check out what these seasoned real estate agents have done to go the extra mile for their clients while selling a unique home at 749 N. Park Avenue #A in downtown Indy. 

What’s Special About This Property?

This unusual property has some deep historical significance. Built in 1907, the building was originally designed as a church, although it later became home to the Phoenix Theater and converted to condos.

The owners have taken great pains to preserve much of the building’s original materials and aesthetic, so you’ll see gorgeous brick, tile and wood throughout the home. The upscale industrial vibe is carried throughout the house, and you’ll find tons of charming architectural features and surprises – from vaulted ceilings in bedrooms and stained glass windows that capture the light to an outdoor balcony with a year-round view of the city and a delightful winged gargoyle that keeps watch.

When you visit this home, you’ll also find three generously sized bedrooms, a family room and a great room, all designed for comfort and ease of use inside more than 3,400 square feet of total living space. The bathrooms and kitchen have been completely updated and modernized, with a spa bath attached to the primary bedroom suite. 

The home also features a two-car garage and a hydraulic lift, and it’s in a prime location – just a few short blocks away from all the incredible shopping and events in the Bottleworks District and on Mass Ave. In other words, this is a home that’s easily suited to someone who likes to stay connected to the local cultural scene and enjoys the finer things in life.

A Yard in the Middle of a City Deserves to Be Loved

This house even has something that most downtown homes do not – a small yard. That got these two creative real estate agents thinking about how they could highlight this special feature. They hope to ultimately attract attention from dog lovers among the prospective buyers out there since finding a home with a yard inside the city can be tough. 

With that in mind, the agents have reached out to the Humane Society and they’re sponsoring a Portable Adoption Wagon (PAW) at their next open house on Sunday, March 26. With a bit of luck, the event will connect a dog lover or two to their new best friend – and a prospective buyer or two with the home of their dreams.

With the real estate market experiencing significant ups and downs as of late, real estate agents have been getting increasingly creative about getting their listings noticed. Aside from finding ways to reach niche markets (in this case, dog lovers), agents take numerous innovative approaches to their listings, like:

  • Posting regularly on social media: Whether you use images and preview tours of open listings or Pinterest boards that showcase what’s been listed in the past, regular posts are a must if an agent wants to build a presence in their market.
  • Connecting with online groups and communities with special interests: There are groups for people who love old houses, historical homes, homes with gardens and custom homes with vintage decor. It’s just a matter of tying the home to the right market.
  • Using whimsy in their listings: Some agents have found that humor can make a listing go viral. One creative agent went so far as to dress up in an inflatable T-rex costume to make what might have seemed like an ordinary home listing stand out.

If you’re in the market for a new home, check out the listing above and think about attending the open house. One of our experienced agents will happily help you.